Things To Accept When You Put A Book Into The World

There’s a lot of work and emotion that goes into putting a book into the world. After all, it comes off the back of years of writing, self-doubt, triumphs, rejections, and elation.

There are expectations too, your own and from others, but like the meticulous planning of your novel that went out the window with draft seven, you can’t control expectations or how your book will be received.

What you can do is accept that you’ve reached a huge goal, and a few other things, such as the following…

Things To Accept When You Put A Book Into The World

You’ll Get Support… The First Time Around

If the book you’re putting into the world is your first release, congrats! There will be plenty of support.

If you’re active in the writing community and have supportive friends and family, everyone will be just as excited as you. They’ll buy your book, tell others, share your social media posts, and some will even leave you a review.

If your latest book is your second, third or more, the reality is that the support will wane.

Is anyone obliged to buy, read or support your work? No. Do you expect them to? No. Are you a little hurt when they don’t acknowledge a release, no matter if it’s your fifth or fiftieth? Sure, you’re only human. But support is support, and you’ll humbly and graciously take whatever anyone is willing to give.

Marketing Doesn’t End

It doesn’t matter if you’re traditionally published or self-published, most marketing is up to you.

You’re also required to do regular long-term marketing. You need to keep it going months after release, and most of the time, you’ll feel you’re getting nowhere and just shouting into the void at people who don’t care, would never buy it, or have bought it and just scroll on.

By the time you’re onto multiple releases, there’s multiple marketing to keep on top of. I currently alternate between both books I have published (promoting the first one week, then the other the next), and soon I will add my third book into that mix. Does it help? Hopefully.

In the world of social media, you’re gaining new followers all the time. Not all of them have heard of your work, so it is important to talk about your releases regularly. A snippet of your story shared, or a glowing book review could catch the eye of a new follower and just might be what encourages them to take a chance on your work.

Market around anniversaries too. Do giveaways if you can. And if you notice Amazon has reduced the price of your book at some point (they seem to do this randomly and with no notice to you), make sure you let your followers know. Just a screenshot of the special price and a post about it is enough.

Try not to worry that you’re bothering followers or talking about your books too much. As long as you’re not spamming your feeds multiple times a day with the same post or posting nothing other than book/marketing posts, you’ll probably find you’re not actually doing enough (the irony!).

Balance marketing content with different writer/you content, and keep it consistent and regular. It’ll all help in the long run.

Elements Of Your Book Will Be Misunderstood

No matter how clear you think you’ve made things, how you picture a character in your head or your intention behind your written words, someone will misunderstand or misinterpret what’s on the page.

This happened to me when a review incorrectly stated that my books don’t have any diverse characters. One of the main characters of the series is mixed race, the main character in book one is a POC, and there are minor characters throughout the entire series who have diverse backgrounds.

I tried to get this information across in the names of characters and minimal descriptions because I wanted readers to make up their own minds about how a character looks without me imposing it on them.

This, of course, is most likely what led to the confusion of this reader. That’s a lesson I’ve now learned for future releases, and if I was just starting to write this series now in 2022 instead of when I did, which was back in 2001, I definitely would have taken a different approach.

At the end of the day, you can put as much info into your book as you think is necessary to lead a reader in the right direction for picturing a character, understanding their actions, getting their personality, even what they’re wearing and where they’re standing within a scene, and it can still be misunderstood. Someone else’s interpretation is not in your control.

What you can control is making things as clear as possible, and then learning and improving from the experience if you find out later that you fell short of that goal.

Reviews Will Always Be Scarce

In the two years since my first and second books were released (6 months apart), the first has so far garnered 51 reviews, and the second 19 (this is on Goodreads. Amazon has 20 and 12).

I’ve sold more of each book than those numbers, so I know more people have read them or (hopefully) intend to read them at some point (who among us hasn’t bought a book and then left it languishing in our TBR pile for two years? *Raises hand*).

Some readers don’t have Goodreads or can’t leave a review on Amazon because they haven’t bought enough Amazon products (yep, that’s a thing). Some just don’t leave a review because it’s not what they do after reading a book. That’s fine, they’re not obligated to. This is why reviews will always be scarce, and why you need to chalk them up to another author issue that’s out of your control.

In the same way that you can’t control if a review will be terrific or terrible, you just have to hope and be happy with every review that you do get. So, thank you to anyone who has or will ever leave a review for one of my books. It is always appreciated.

Sales Can’t Be Predicted And Will Ebb And Flow

Sales could start out high, slow to a dribble, then dry up completely until your next release. Or they could come in low, have a boom for a reason you may never know, and sell a few copies a month for a good stretch of time, and then nothing for 6 months.

You’ll try different marketing options, Facebook ads, Book Bub campaigns, social media posts, book cover competitions, and learn how to make an animated book teaser video. Some of these options may work, but some will be more work than they’re worth.

Your sales may surprise you, or they may be bitterly disappointing. Most likely, the only thing they will be is not enough to allow you to quit your day job.

You’ll Be Surprised By Who Picks Up Your Book

My books are YA, which means they’re written for young adults and feature teenagers as the main characters. I only personally know of two actual teenagers who have read my books. Everyone else has been older, some even in their 50s and 60s.

Does that mean I’ve failed to find my target audience? Yes. Do I care? No.

I read across genres too. If a book sounds appealing to me, I’ll read it, no matter who it’s supposed to be written for. A good read is a good read. I hope that’s what anyone who picks up my books thinks too.

It’s You Who Will Be The Harshest Critic

And finally, no one will know your book like you do.

No one will love it as much. No one will spend as much time reading its words as you. No one else will know about the bad first drafts, the darlings that were cut, and no one will agonize over the typos spotted a year after release.

No one else will remember that one slightly negative comment in an otherwise glowing review or the misunderstandings about your book and the characters. They won’t feel the failure of book sales that grind to a halt or experience the wishes that you’d written/edited/done things differently.

The harshest critic of your work will always be you, but you also need to be your biggest cheerleader.

If your book is out in the world being read by strangers, you’ve achieved something others—writer or not—may never experience. Embrace that!

Accept it along with the much-appreciated and waning support, the endless marketing, the misunderstandings, the up and down sales, the elusive reviews, and a wonderful and unpredictable audience.

From time to time, please remember those things over your self-doubt and give yourself the praise you so rightly deserve for putting a book into the world.

— K.M. Allan

Find me on Instagram, Facebook, Twitter, and Goodreads.

26 thoughts on “Things To Accept When You Put A Book Into The World

  1. Love this post! It’s spot on from the support waning after your first book to people misunderstanding elements of your book you thought were clear. It’s also interesting who reads your book – I tend to have more men pick up my books for some reason. No complaints, but I did have more of a YA audience in mind as well. It’s interesting how things can turn out!

    Liked by 4 people

  2. Insightful post, Kate, as usual. I especially liked two points: misunderstood elements and who my readers are. I’m really picky about details and try my best to be clear, BUT, readers often mention they liked/didn’t like that simply weren’t there! I’m left scratching my head, wondering how they came to those conclusions. On the other hand, I’ve received some mighty fine compliments about elements I never intended to include but the reader saw them anyway.
    As to who my readers are, I’m often surprised who is reading my books. I love hearing directly from my fans, and those emails often reveal personal notes about their age, life, career, or the reason they enjoyed a particular book. It’s humbling to know I have made a difference in someone’s life, whether for simple enjoyment or keeping them company while they recover from surgery. It makes the down side of being a writer worth the sacrifices.

    Liked by 3 people

    1. Thanks, Alexander 😊. I love that you’ve gotten such wonderful compliments for your books. Congrats to you. It really is interesting what readers pick up. As you said, sometimes it’s things we didn’t even intend!


  3. So interesting that older folks gravitated toward your story more than teens. Do you think you are actually writing in the YA genre or perhaps should consider the adult audience? No book can be for everyone.

    Liked by 2 people

    1. Interesting question, Evelyn. My reflections in that section were based on people I personally know and the people I’ve interacted with on social media. I don’t know the ages of everyone who has bought my book. It could certainly be a more YA audience in reality, but I’m just not aware of it. I’m happy for anyone to read my books 😊.

      Liked by 1 person

  4. Ha, the part about marketing is so true. I have so much work to do when it comes to that. Not just now, but for my future. And It’s so hard to get reviews, which also goes back to marketing. It’s an endless cycle, I tell you. Thanks for this post, Kate!

    Liked by 2 people

    1. Thank you! It can be hard when you like to be in control to realise all of the things you can’t control as a writer. Like you said, you’ve just got to do the best you can 😊.


  5. Grant at Tame Your Book!

    Thanks for the words of wisdom, Kate. You nailed the never-ending cycle: write, publish, promote, and repeat. And as for those inexplicable comments from readers, “Don’t pay attention to them; don’t even ignore them!”

    Liked by 2 people

  6. Pingback: Things To Accept When You Put A Book Into The World – K.M. Allan – Sharon E. Cathcart

  7. Dang, these are all soooo true. This is a great resource for authors who are just starting out. They’ll hopefully feel less alone when they encounter some or all of these situations.

    Liked by 1 person

  8. MrsLove

    I’m new to blogging and hopefully one day I can finish this book that I am working on with a colleague of mine. I hope to be able to write more books on my own in the future. You have some really great points here and it has kind of eased my mind about finishing the book. I was scared of what others would think, etc., but after reading your post, I’m going to keep going and finish the book.

    Liked by 1 person

    1. You’re welcome and thank you so much for reading. I’m glad it’s helped inspire you. Definitely don’t be scared of what others think. Just write the best book you can and put it out 😊.

      Liked by 1 person

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